Join Sandra Butel from the Regina Folk Festival at the May Lunch & Learn event on May 15.
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Events

Call for Nominations

This is a Call for Nominations to serve as officers and directors of the Canadian Public Relations Society - Regina (CPRS Regina) for 2012-13. The Board of Directors will be elected at the Annual General Meeting on Tuesday, June 19, 2012 at the Hotel Saskatchewan.

Elections will be held for the following positions:

* President
* Vice-President
* Administration
* Finance
* Directors
* Student Representative (subject to change)

There is no absolute restriction on the number of at-large directors.

By custom, they have usually numbered at least five. Directors are expected to assume one of the following portfolios:

* Membership
* Interactive Media
* Events/Marketing
* Recruitment/Retention
* Programming

A brief description of the above portfolios are not limited to but include the following:

Director of Membership

  • Assists with membership questions and concerns
  • Maintains local chapter distribution list
  • Sends welcome message to new members
  • Liaise with National on memberships
  • Creates and distributes monthly Lunch & Learn promotion poster to members

Director of Interactive Media

  • Updates and maintains CPRS Regina website
  • Updates and maintains CPRS Regina Facebook group and LinkedIn
  • Research and implement other interactive and social media outlets for local chapter upon recommendation

Director of Events & Marketing

  • Liaise with Hotel Saskatchewan or designated venue for monthly Lunch & Learn sessions ? Order food, ensure appropriate audio-visual equipment is ordered
  • In charge of projector and set-up at the Lunch & Learn if need be
  • In charge of pop-up banners and set-up at Lunch & Learns
  • Assists Recruitment & Retention Director, Program Director and Administration with various tasks

Director of Recruitment & Retention

  • Recruit new members using strategic methods
  • Retain current members – work with Membership Director on impending lapsed memberships
  • Create and update strategic plan for portfolio

Director of Programming

  • Responsible for helping to create a speakers list for the year
  • Assist in contacting speakers and book them respectively for their designated Lunch & Learn event
  • Ensures duplication of speakers does not occur with IABC Regina in the same year or in recent years past
  • Assists Director of Events & Marketing with needs of the designated speaker

Nominations should be submitted to Tim Kydd, APR (tkydd@sgi.sk.ca) no later than June 12, 2012.

 

May Lunch & Learn

Join us as Sandra Butel shares stories from her years with the Regina Folk Festival outlining tips and insights for fellow event planners.

Date: Tuesday, May 15, 2012
Location: Hotel Saskatchewan
Time: 11:45 a.m. registration and networking; 12:00 p.m. lunch
Cost: CPRS and IABC members $25; non-members $35
RSVP to Rose Brewster at cprsreginarsvp@gmail.com by Friday, May 11.

Since 1969, The Regina Folk Festival (RFF) has been presenting a diverse array of “music for the people” in many genres and from many cultural traditions with both a year round concert series and an annual summer festival (Regina’s downtown gem). Over the past 13 years, Sandra Butel has been instrumental in developing the festival from a small grassroots organization with a small budget to a million dollar budget, four full-time staff, strong volunteer support and a national reputation as one of Canada’s best music festivals. Join us as Sandra shares stories from her years with the RFF outlining tips and insights for fellow event planners, as well as gives us the inside scoop about the highs and lows of her job as RFF’s artistic director.

Sandra is an active member of Western Roots Artistic Directors (WRAD), an informal group of artistic directors from across Western Canada. She is also part of a national network of festivals, and has served on jury and advisory committees for the Canada Council, Saskatchewan Arts Board, Western Canadian Music Awards and the Juno Awards and is a certified Special Events Manager with STEC.

 

CPRS Legacy Scholarship Winner Announced

Hailey Laycraft, Mount Royal University, is the first winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation.  This $1,000 scholarship will be awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.

The winner must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two page essay on a specified topic. The 2012 topic focused on the on-going evolution of computer-based technologies and why the fundamentals of good public relations practice are still important in this social media age.

"Education, training and career development are cornerstones of our organization. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession." said Janice Robertson, President of CPRS Calgary.

Laycraft focused on the CPRS code of ethics in her submission, noting that people need to consider the outcomes and consequences of how they communicate because what is said on social media is in the public sphere forever. 

In addition to her course work, Laycraft is committed to community where she has taken on a number of projects in Calgary—she is a social media co-ordinator and web site developer for Keith Chevrolet Buick GMC, a student leader and volunteer at Silvera for Seniors where she has been involved in rebranding the organization and produced a promotional video, and is a volunteer with Be More Fitness Inc. where she assisted the founder in rebranding her company. She will be participating in an internship with Nexen this summer that will take her closer to her career goal of working in the oil and gas industry.

"Hailey is passionate about a career in public relations and she brings that
passion to her studies at Mount Royal on a daily basis," says Jeremy Berry, associate professor of public relations at Mount Royal University. "She is a great ambassador for CPRS Calgary and a worthy recipient of this award."

In addition to the scholarship, the winner receives a complementary membership in CPRS (Calgary) and a complementary registration for a CPRS (Calgary) event.

The Calgary Legacy Scholarship funds and competition are managed by the Communications + Public Relations Foundation on behalf of CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at foundation@prmediaconnection.com.

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Contact:
Barbara Sheffield, APR, FCPRS
Communications + Public Relations Foundation
(416) 242-6146
foundation@prmediaconnection.com


or

Tammy Schwass
CPRS (Calgary)
(403) 835-6467
education@cprscalgary.com

 

CPRS National Conference


The marketplace is changing as quickly as the tides. Is your public relations strategy ship-shape?  

With new media, new trends, and new audience behaviours to contend with, keeping a communications plan on course takes action. Luckily, you have a beacon for success.


Currents 2012, Canadian Public Relations Society National Conference
June 10-12, 2012 | Victoria, BC

Victoria Conference Centre, adjoining the world-renowned Fairmont Empress Hotel

 

Whether you love to plan, write, speak or tweet, Currents 2012 is a destination that will suit your itinerary! Captains of the communications industry will lead delegates through explorations of new and familiar public relations territory by keeping up with PR trends and technologies.

Join other professionals to see how PR fits amid the murky waters of shifting trends and changes in the media, market and technology. Planning is in progress and you can be the first to know about inspiring presenters, valuable networking opportunities, important sponsor and exhibitor resources, and Victoria’s best social events and activities.

For more information or to register, visit: www.victoria2012.cprs.ca

 

Public Relations Knowledge Exam: Your Entry Into Practice

Recent public relations and communications graduates and current junior-level practitioners will soon have the opportunity to demonstrate their skills, in written form. The CPRS National Council on Education is in the process of developing the first-ever standardized public relations exam in Canada. The Public Relations Knowledge™ (PRK) exam will be available in classrooms across the country this spring.

Companies that receive a high number of job applications have indicated they look for more reliable methods of assessing prospective and newly hired employees. After successfully completing the PRK exam, individuals will be able to set themselves apart from other applicants with this resumé builder. They will be able to enter the job market with increased confidence and be received with added respect.

To read more about the PRK and watch a testimonial, click here.