Media Relations with Colin Babiuk of CPRS Edmonton & Mark Lavigne of CPRS Toronto

May 26, 2021 - Zoom 12-1pm (SK Time)


Media Relations with Colin Babiuk of CPRS Edmonton & Mark Lavigne of CPRS Toronto editors of In the News: The Practice of Media Relations in Canada. Join us on May 26, 2021!  All communications, marketing and public relations students are invited to attend for free.

Colin Babiuk, MA, APR, FCPRS

Colin is an Assistant Professor in MacEwan University’s Public Relations Diploma program. He has over 30 years of experience in the private and public. Colin is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). A published author, he has experience includes issues management, stakeholder relations, media relations, and marketing.

Mark Hunter LaVigne, MA, APR, FCPRS
Mark Hunter LaVigne, MA, APR, FCPRS, has 30 years’ experience as a media relations specialist and has taught most recently in the PR degree programs at Humber and Centennial Colleges in his 16-year career as a part-time professor. He operated his own media relations and media training firm,
Hunter LaVigne Communications Inc and has worked with PR agencies in downtown Toronto including Ogilvy and Mather and Hill and Knowlton. Prior to his career in
public relations, he worked as a radio journalist for five years in Calgary, Edmonton and Toronto with CKO, CJEZ, BN, and CBC Radio.
He has a Master of Arts in Journalism from the University of Western Ontario and an Honours Bachelor of Arts in Mass Communications and English from York University. He is a co-author of the new edition of “In the News (third edition)”, University of Alberta Press (2019) and Author of “Proactive Media Relations in Canada” (third edition), Centennial College Press (2019), with the French version published in 2020. An Internal Communications textbook will be published in the
summer of 2021.



The 2021 CPRS National Conference Cultivate 2021 will be held both online and in person in Whistler, BC.
Please check the CPRS National website for the most up to date information.



*With CPRS Edmonton **National PD Virtual Tour  ***With CPRS Calgary


January — 21st) — CyberSecurity Workshop* feat. Brennen Schmidt, Sr. Consultant, Deloitte Canada, Karen Smith, CEO, BBB of Saskatchewan, Jo-Anne Yao LLM [Interactive Virtual Workshop]

MARCH 2021

March 17 — Getting Found and Building Trust in an Economic Slump 

with Karen Smith, CEO BBB of Saskatchewan and Barb McGrath, Founder, Above the Fold Marketing Agency

APRIL 2021

April2nd week (TBA) — PD TBA

MAY 2021

May — 2nd week (TBA) — Book Club: Media Relations with Bill Carney, Colin Babiuk of CPRS Edmonton & Mark Lavigne of CPRS Toronto authors of In the News: The Practice of Media Relations in Canada (University of Alberta Press, third edition 2019) [Virtual Zoom Session]

JUNE 2021

June — 2nd week (TBA) — CPRS Awards & Pints [Awareness & Social]