CPRS Regina

2024 CPRS Regina Events

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Winston Churchill once said, “He who fails to plan is planning to fail.” Truer words have never been spoken; however, evaluating your efforts is just as important in a Public Relations setting.

Join us in conversation with PR authors, Mark Hunter LaVigne and Colin Babiuk for an exclusive webinar that will help you plan a roadmap to better PR outcomes, based on their new book: PR Planning, Research and Measurement . In this session, you will learn how research and evaluation bookend communication planning and how aligning elements of your plans can lead to enhanced results.

Don't miss out on this unique opportunity to enhance your PR skills.


Register now to secure your spot! 


Order your $20 hardcopy ($10 Kindle) in advance, here:


About the authors:

Colin Babiuk, MA, APR, FCPRS

Colin has over 35 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing.

As an Associate Professor and program lead for Grant MacEwan University PR Diploma, Colin sees his work as an opportunity to guide the next generation of public relations practitioners as they develop the fundamental skills needed throughout their careers.

Colin holds a Master of Arts in Professional Communications from Royal Roads University. He has been a member of the Canadian Public Relations Society (CPRS) since 2001. Colin earned his Accredited in Public Relations (APR) designation in 2004 and was admitted to the CPRS College of Fellows in 2012. He was awarded the CPRS Lamp of Service Award in 2017.

Mark Hunter LaVigne, MA, APR, FCPRS, LM

Mark Hunter LaVigne has 33 years’ experience as a media relations specialist and teaches full time at Humber College in the Public Relations program cluster after an 18-year career as a part-time PR professor in the college, university and industrial sectors.

Until 2022, he also operated his own media relations and media training firm, Hunter LaVigne Communications Inc., where he worked with a number of companies including Aon, Equifax Canada, Kodak Canada, Maple Leaf Foods, McCormick Canada, Netflix, SANYO Canada, Schneider Foods, and Sega.

He has a Master of Arts in Journalism from Westernm (formerly the University of Western Ontario) and an Honours Bachelor of Arts in Mass Communications and English from York University.

He is an award winning, accredited member (APR) of the Canadian Public Relations Society (CPRS), and a member of the CPRS College of Fellows (FCPRS). He is a past president of CPRS Toronto and past vice president of CPRS National. He was recently awarded the Phillip K. Novikoff Award and appointed as a Life Member.

He is a chapter author in “Fundamentals of Public Relations and Marketing Communications”, University of Alberta Press (2015), co-author of the third edition of “In the News”, University of Alberta Press (2019), author of “Proactive Media Relations in Canada” (third edition), Centennial College Press (2019), co-author of “Internal Communications in Canada”, Rock’s Mills Press (2022) and co-author of “PR Planning, Research and Measurement”, Rock’s Mills Press (2023).